Download or read book Guidelines for Success in the Chinese Outbound Tourism Market written by and published by . This book was released on 2019 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chinese outbound tourism market is already very strong and has huge potential to grow further still. These guidelines from the China Tourism Academy and UNWTO offer valuable insights into the factors motivating Chinese tourists to travel. It also presents a valuable toolkit to guide destination managers and decision makers on the best way to tap into this lucrative and productive market."