Download or read book Guerrilla Persuasion written by Don Pfarrer and published by Grupo Planeta (GBS). This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering essential guidance for all business situations, "Guerrilla Persuasion" teaches readers how to realize their full potential by mastering five important concepts that will enable them to understand their argument, their audience, any possible resistance, and themselves.