In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, wi