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Green Marketing and Environmental Responsibility in Modern Corporations
Language: en
Pages: 319
Authors: Esakki, Thangasamy
Categories: Business & Economics
Type: BOOK - Published: 2017-01-18 - Publisher: IGI Global

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In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for
The Business of Less
Language: en
Pages: 122
Authors: Roland Geyer
Categories: Business & Economics
Type: BOOK - Published: 2021-09-06 - Publisher: Routledge

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The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of �
Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1689
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

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The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a
Green Marketing Strategies
Language: en
Pages: 207
Authors: Ghose Amitabha
Categories: Green marketing
Type: BOOK - Published: 2008-07-11 - Publisher:

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One business area where environmental issues have received a great deal of discussion is marketing. When the society becomes more concerned with the natural env
Green Business: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1718
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2019-02-01 - Publisher: IGI Global

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The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the