Download or read book Grassroots Marketing for Authors and Publishers written by Shel Horowitz and published by Infinity Publishing (PA). This book was released on 2012-03-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get noticed among 181,189 new books: Two complete, full-length marketing plans actually prepared for paying customers Seven different types of book-promotion websites, with plusses and minus of each (and several examples) Two entire chapters on understanding bookstores and making them work 14 press releases/pitch letters-one that got coverage in 63 national and international news outlets (including the Wall Street Journal) 24 Amazon and Google strategies Success stories from at least 41 ordinary authors and publishers and industry experts 17 pages of resources Much more