Download or read book Blockbuster written by Tom Shone and published by Simon and Schuster. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "But somewhere along the line, the beast they awakened took on a life of its own, and by the 1990s production budgets had escalated as quickly as profits. Hollywood entered a topsy-turvy world ruled by marketing and merchandising mavens, in which flops like Godzilla made money and hits had to break records just to break even. The blockbuster changed from a major event that took place a few times a year into something that audiences have come to expect weekly, piling into the backs of one another in an annual demolition derby that has left even Hollywood aghast.".