Blockbusters

Blockbusters
Author :
Publisher : Henry Holt and Company
Total Pages : 321
Release :
ISBN-10 : 9781429945325
ISBN-13 : 142994532X
Rating : 4/5 (32X Downloads)

Book Synopsis Blockbusters by : Anita Elberse

Download or read book Blockbusters written by Anita Elberse and published by Henry Holt and Company. This book was released on 2013-10-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.


Blockbusters Related Books

Blockbusters
Language: en
Pages: 321
Authors: Anita Elberse
Categories: Business & Economics
Type: BOOK - Published: 2013-10-15 - Publisher: Henry Holt and Company

GET EBOOK

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors Wh
Blockbuster
Language: en
Pages: 368
Authors: Tom Shone
Categories: Performing Arts
Type: BOOK - Published: 2004-12-07 - Publisher: Simon and Schuster

GET EBOOK

It's a typical summer Friday night and the smell of popcorn is in the air. Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the d
Writing the Blockbuster Novel
Language: en
Pages: 256
Authors: Albert Zuckerman
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-06-14 - Publisher: Macmillan + ORM

GET EBOOK

Albert Zuckerman, legendary literary agent, has worked with many bestselling authors, including Ken Follett, Olivia Goldsmith, Antoinette Van Heugten, Michael L
Blockbuster History in the New Russia
Language: en
Pages: 406
Authors: Stephen M. Norris
Categories: History
Type: BOOK - Published: 2012-10-19 - Publisher: Indiana University Press

GET EBOOK

Seeking to rebuild the Russian film industry after its post-Soviet collapse, directors and producers sparked a revival of nationalist and patriotic sentiment by
Blockbuster Plots Pure and Simple
Language: en
Pages: 208
Authors: Martha Alderson
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004 - Publisher: Illusion Press

GET EBOOK

Blockbuster Plots Pure and Simple presents step-by-step strategies that demystify the structure of story. Track the 7 most important elements of scene - pre-plo