Global Cmo

Global Cmo
Author :
Publisher : Mascot Books
Total Pages : 240
Release :
ISBN-10 : 168401848X
ISBN-13 : 9781684018482
Rating : 4/5 (482 Downloads)

Book Synopsis Global Cmo by : Greg Paull

Download or read book Global Cmo written by Greg Paull and published by Mascot Books. This book was released on 2018-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. In this new environment, what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs responsible for bringing their brands into the future across drastically different markets. The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Through these detailed discussions with the CMOs, independent marketing consultancy R3 seeks to uncover the common threads, solutions, and best practice to drive effectiveness and efficiency. Any practitioneror observerof marketing globally, regionally, or locally will find this a powerful resource.


Global Cmo Related Books

Global Cmo
Language: en
Pages: 240
Authors: Greg Paull
Categories: Business & Economics
Type: BOOK - Published: 2018-05 - Publisher: Mascot Books

GET EBOOK

Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational init
The CMO's Periodic Table
Language: en
Pages: 403
Authors: Drew Neisser
Categories: Business & Economics
Type: BOOK - Published: 2015-11-17 - Publisher: New Riders

GET EBOOK

Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the e
China Cmo
Language: en
Pages: 350
Authors: Greg Paull
Categories: Branding (Marketing)
Type: BOOK - Published: 2013-06 - Publisher:

GET EBOOK

"China is, all at once, the world's most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing
What the New Breed of CMOs Know That You Don't
Language: en
Pages: 173
Authors: MaryLee Sachs
Categories: Business & Economics
Type: BOOK - Published: 2016-03-03 - Publisher: Routledge

GET EBOOK

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provid
The Changing MO of the CMO
Language: en
Pages: 111
Authors: MaryLee Sachs
Categories: Business & Economics
Type: BOOK - Published: 2016-04-01 - Publisher: Routledge

GET EBOOK

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is th