In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The us

"This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what informatio

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. Thi

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenge

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession,