Corporate Culture

Corporate Culture
Author :
Publisher : John Wiley & Sons
Total Pages : 290
Release :
ISBN-10 : 9781118163276
ISBN-13 : 1118163273
Rating : 4/5 (273 Downloads)

Book Synopsis Corporate Culture by : Naomi Stanford

Download or read book Corporate Culture written by Naomi Stanford and published by John Wiley & Sons. This book was released on 2011-09-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How corporate culture affects a company's long-term success Today, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help. In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define, position, and measure their organization's culture; avoid the common and costly mistakes of "culture change" programmes; and, keep their culture dynamic, responsive and resourceful. The book Provides case studies on the business culture of companies like Google, IKEA, eBay, Wal-Mart, Microsoft, and Lehman Brothers Describes cultural patterns within organizations, and offers useful exercises on shaping a positive corporate culture Other titles by Stanford: Guide to Organization Design: Creating High-Performing and Adaptable Enterprises Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they're in.


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