Genre Variation in Business Letters

Genre Variation in Business Letters
Author :
Publisher : Peter Lang
Total Pages : 420
Release :
ISBN-10 : 3039116819
ISBN-13 : 9783039116812
Rating : 4/5 (812 Downloads)

Book Synopsis Genre Variation in Business Letters by : Maurizio Gotti

Download or read book Genre Variation in Business Letters written by Maurizio Gotti and published by Peter Lang. This book was released on 2008 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.


Genre Variation in Business Letters Related Books

Genre Variation in Business Letters
Language: en
Pages: 420
Authors: Maurizio Gotti
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Peter Lang

GET EBOOK

The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, int
The Language of Corporate Blogs
Language: en
Pages: 365
Authors: Katarzyna Fronczak
Categories: Computers
Type: BOOK - Published: 2021-08-06 - Publisher: Cambridge Scholars Publishing

GET EBOOK

This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives.
The Routledge Handbook of World Englishes
Language: en
Pages: 875
Authors: Andy Kirkpatrick
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-12-31 - Publisher: Routledge

GET EBOOK

The Routledge Handbook of World Englishes constitutes a comprehensive introduction to the study of World Englishes. Split into six sections with 40 contribution
Approaches to Specialized Genres
Language: en
Pages: 323
Authors: Kathy Ling LIN
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-12-29 - Publisher: Routledge

GET EBOOK

Approaches to Specialized Genres provides a timely update of the field of genre studies, with 14 cutting-edge contributions split into five sections using and i
The Discourse of Tourism and National Heritage
Language: en
Pages: 435
Authors: Claudia Elena Stoian
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-11-25 - Publisher: Cambridge Scholars Publishing

GET EBOOK

The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online touri