Gen BuY

Gen BuY
Author :
Publisher : John Wiley and Sons
Total Pages : 253
Release :
ISBN-10 : 9780470523636
ISBN-13 : 0470523638
Rating : 4/5 (638 Downloads)

Book Synopsis Gen BuY by : Kit Yarrow

Download or read book Gen BuY written by Kit Yarrow and published by John Wiley and Sons. This book was released on 2009-08-07 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.


Gen BuY Related Books

Gen BuY
Language: en
Pages: 253
Authors: Kit Yarrow
Categories: Business & Economics
Type: BOOK - Published: 2009-08-07 - Publisher: John Wiley and Sons

GET EBOOK

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 p
Routledge Spanish Dictionary of Business, Commerce and Finance Diccionario Ingles de Negocios, Comercio y Finanzas
Language: en
Pages: 851
Authors: Emilio G. Muniz Castro
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2024-11-01 - Publisher: Taylor & Francis

GET EBOOK

This Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 sub
Buy, Buy Baby
Language: en
Pages: 292
Authors: Susan Gregory Thomas
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Houghton Mifflin Harcourt

GET EBOOK

An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our society It's no
What's Next, Gen X?
Language: en
Pages: 255
Authors: Tamara J. Erickson
Categories: Business & Economics
Type: BOOK - Published: 2010-01-05 - Publisher: Harvard Business Press

GET EBOOK

You're a member of Generation X-the 30-to-44 age cohort. And you've drawn the short stick when it comes to work. The economy has been stacked against you from t
MotorBoating
Language: en
Pages: 224
Authors:
Categories:
Type: BOOK - Published: 1989-04 - Publisher:

GET EBOOK