Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and atte

Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of the user experience (UX) in gam

This volume brings together research on how gameplay data in serious games may be turned into valuable analytics or actionable intelligence for performance meas

The last decade has witnessed the rise of big data in game development as the increasing proliferation of Internet-enabled gaming devices has made it easier tha

Game data science, defined as the practice of deriving insights from game data, has created a revolution in the multibillion-dollar games industry - informing a