Hands-On Social Marketing

Hands-On Social Marketing
Author :
Publisher : SAGE
Total Pages : 302
Release :
ISBN-10 : 0761908676
ISBN-13 : 9780761908678
Rating : 4/5 (678 Downloads)
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Book Synopsis Hands-On Social Marketing by : Nedra Kline Weinreich

Download or read book Hands-On Social Marketing written by Nedra Kline Weinreich and published by SAGE. This book was released on 1999-06-14 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.


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