In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p

Publisher description

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education,