The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting C

The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting C

"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Awar

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment

This book focuses on the importance of clean, well-structured data as the first step to successful data mining. It shows how data should be prepared prior to mi