Fashion and the Consumer Revolution in Contemporary Russia

Fashion and the Consumer Revolution in Contemporary Russia
Author :
Publisher : Routledge
Total Pages : 200
Release :
ISBN-10 : 9781135020309
ISBN-13 : 1135020302
Rating : 4/5 (302 Downloads)

Book Synopsis Fashion and the Consumer Revolution in Contemporary Russia by : Olga Gurova

Download or read book Fashion and the Consumer Revolution in Contemporary Russia written by Olga Gurova and published by Routledge. This book was released on 2014-10-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.


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