Ethical Practice of Social Media in Public Relations

Ethical Practice of Social Media in Public Relations
Author :
Publisher : Routledge
Total Pages : 284
Release :
ISBN-10 : 9781317917908
ISBN-13 : 1317917901
Rating : 4/5 (901 Downloads)

Book Synopsis Ethical Practice of Social Media in Public Relations by : Marcia W. DiStaso

Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso and published by Routledge. This book was released on 2014-06-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.


Ethical Practice of Social Media in Public Relations Related Books

Ethical Practice of Social Media in Public Relations
Language: en
Pages: 278
Authors: Marcia W. DiStaso
Categories: Social Science
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge

GET EBOOK

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement r
Social Media and Public Relations
Language: en
Pages: 177
Authors: Deirdre Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Pearson Education

GET EBOOK

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
Ethical Practice of Social Media in Public Relations
Language: en
Pages: 284
Authors: Marcia W. DiStaso
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge

GET EBOOK

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement r
Ethics in Public Relations
Language: en
Pages: 257
Authors: Kathy Fitzpatrick
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2006-05-03 - Publisher: SAGE

GET EBOOK

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It sho
Ethics in Public Relations
Language: en
Pages: 209
Authors: Patricia J Parsons
Categories: Business & Economics
Type: BOOK - Published: 2008-11-03 - Publisher: Kogan Page Publishers

GET EBOOK

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing dev