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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array
Essentials of Marketing Management
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Authors: Greg W. Marshall
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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applicati
Essentials of Marketing
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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Essentials of Health Care Marketing
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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular