Download or read book Essentials of Marketing written by Jim Blythe and published by Pearson UK. This book was released on 2019 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.