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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Language: en
Pages: 231
Authors: Kaufmann, Hans Ruediger
Categories: Business & Economics
Type: BOOK - Published: 2017-05-17 - Publisher: IGI Global

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Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporat
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
Language: en
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Authors: Pedeliento, Giuseppe
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In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organi
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Language: en
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Type: BOOK - Published: 2017-12-30 - Publisher: IGI Global

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A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This
Exploring the Rise of Fandom in Contemporary Consumer Culture
Language: en
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Authors: Lu Wang, Cheng
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Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global

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Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in m
Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks
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Type: BOOK - Published: 2020-10-23 - Publisher: IGI Global

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5G is the upcoming generation of the wireless network that will be the advanced version of 4G LTE+ providing all the features of a 4G LTE network and connectivi