Download or read book Emerging Trends and Practices in the Sphere of Commerce and Management written by Dr.Punit Kumar Kanujiya,Hargun Sahni and published by SHREE VINAYAK PUBLICATION. This book was released on with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is Addressing seventeen Articles related to a Study on Celebrity Endorsement and its Impact on Cunsumer Attitudes and Buying behavior with special reference north Chennai,Emerging Trends and Practices in the Sphere of Commerce and Management ,Corporate Socia Resonsibility as a measure of sustainability:A Literature review approach ,formative or Reflective Measurment Model Assesment ...... This edited Book is presented in very simple,lucid and logical format and its believed that this edited book wll be of great interest of concerned faculty members ,researchers,professonals Managers ,policy makersand anyone looking to gain a solid foundation to continue their learning of the dynamics of human resource.