Download or read book Economics and Corporate Strategy written by C. J. Sutton and published by Cambridge University Press. This book was released on 1980-04-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.