Download or read book Earth, Inc. written by Gregory Unruh and published by Harvard Business Press. This book was released on 2010-04-07 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does - profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His five Biosphere Rules apply the laws of nature as a guide for efficient and innovative business operations. Instead of a linear value chain, Unruh offers a cyclical value chain - a chain that offers both sustainability and profitability, for now and for the future.