The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor

Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices h

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This accele

As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. Whil