The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients.

Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterpris

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre

Following the migration of workflows, data, and communication to the Cloud and other Internet-based frameworks, interaction over the Web has become ever more co