Download or read book Do You Want to Keep Your Customers Forever? written by Joseph B. Pine and published by Harvard Business Review Press. This book was released on 2010-03-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.