Do Purpose
Author | : David Hieatt |
Publisher | : Do Book Company |
Total Pages | : 0 |
Release | : 2014-01-07 |
ISBN-10 | : 190797413X |
ISBN-13 | : 9781907974137 |
Rating | : 4/5 (137 Downloads) |
Download or read book Do Purpose written by David Hieatt and published by Do Book Company. This book was released on 2014-01-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.