Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the re

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the re

A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along

The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuabl

A collection of expert advice on improving sales. It includes dozens of templates and worksheets, and examples of advertisements, direct mail pieces and press r