Direct Marketing Management

Direct Marketing Management
Author :
Publisher : Prentice Hall International (UK)
Total Pages : 472
Release :
ISBN-10 : 0130804347
ISBN-13 : 9780130804341
Rating : 4/5 (341 Downloads)

Book Synopsis Direct Marketing Management by : Mary Lou Roberts

Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.


Direct Marketing Management Related Books

Direct Marketing Management
Language: en
Pages: 472
Authors: Mary Lou Roberts
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)

GET EBOOK

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Direct Marketing
Language: en
Pages: 488
Authors: Edward L. Nash
Categories: Business & Economics
Type: BOOK - Published: 1986 - Publisher: McGraw-Hill Companies

GET EBOOK

No B.S. Direct Marketing
Language: en
Pages: 196
Authors: Dan S. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press

GET EBOOK

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark
Direct Marketing in Practice
Language: en
Pages: 360
Authors: Matthew Housden
Categories: Business & Economics
Type: BOOK - Published: 2012-04-27 - Publisher: Routledge

GET EBOOK

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct mark
The Complete Idiot's Guide to Direct Marketing
Language: en
Pages: 394
Authors: Robert W. Bly
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Penguin

GET EBOOK

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.