This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and prom