This book provides a systematic and comparative description of the vast number of research issues related to the quality of data and information. It does so by

Provides an important framework for data analysts in assessing the quality of data and its potential to provide meaningful insights through analysis Analytics a

Poor data quality can seriously hinder or damage the efficiency and effectiveness of organizations and businesses. The growing awareness of such repercussions h

How to apply data quality management techniques to marketing, sales, and other specific business units Author and information quality management expert Larry En

Technologies such as the Internet and mobile commerce bring with them ubiquitous connectivity, real-time access, and overwhelming volumes of data and informatio