A new set of organizations has discovered a new formula: they combine customer-centricity with innovative power. These organizations have created a completely o

Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem

Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can y

This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small compan

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are