Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging

Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging
Author :
Publisher : Lulu.com
Total Pages : 157
Release :
ISBN-10 : 9781326185381
ISBN-13 : 1326185381
Rating : 4/5 (381 Downloads)

Book Synopsis Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging by : Mark Hillary

Download or read book Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging written by Mark Hillary and published by Lulu.com. This book was released on 2015-02-18 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don't have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as 'content marketing' - or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesn't work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call 'the news' and therefore are more important than ever.


Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging Related Books

Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging
Language: en
Pages: 157
Authors: Mark Hillary
Categories: Computers
Type: BOOK - Published: 2015-02-18 - Publisher: Lulu.com

GET EBOOK

Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by se
My Tweets Are Nothing Like The Sun: William Shakespeare on Twitter
Language: en
Pages: 178
Authors: Mark Hillary
Categories: Poetry
Type: BOOK - Published: 2015-07-04 - Publisher: Lulu.com

GET EBOOK

Everyone knows something of the sonnets of William Shakespeare - even if they have never read Shakespeare. Allusions are all around in song lyrics, TV shows, an
From Sofa To Sprinter: Running For Health, Happiness, and Success
Language: en
Pages: 96
Authors: Mark Hillary
Categories: Sports & Recreation
Type: BOOK - Published: 2018-02-16 - Publisher: Lulu.com

GET EBOOK

This is a short book about running. It's not a guide to weight loss and it's not a week-by-week marathon-training guide. In fact, you might be looking at this b
Content Rules
Language: en
Pages: 238
Authors: Ann Handley
Categories: Business & Economics
Type: BOOK - Published: 2010-11-11 - Publisher: John Wiley & Sons

GET EBOOK

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms a
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

GET EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve