Download or read book Cross-Cultural Social Media Marketing written by Emi Moriuchi and published by Emerald Group Publishing. This book was released on 2021-06-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.