CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century
Author :
Publisher : McGraw Hill Professional
Total Pages : 690
Release :
ISBN-10 : 9780072264401
ISBN-13 : 0072264403
Rating : 4/5 (403 Downloads)

Book Synopsis CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century by : Paul Greenberg

Download or read book CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century written by Paul Greenberg and published by McGraw Hill Professional. This book was released on 2004-08-16 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.


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