Download or read book Creativity, Innovation, and Quality written by Paul E. Plsek and published by Irwin Professional Publishing. This book was released on 1997 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book targets the needs of individuals engaged in quality management activities and enables them to incorporate new skills into their daily work. The author presents a serious study of creativity and innovation targeted at the needs of professionals engaged in quality management activities. It will appeal to even the most analytical thinkers in quality. Creativity, Innovation, and Quality clearly articulates five reasons why practitioners of quality management should be interested in innovation and the three central principles that underlie all the tools of creativity. Once you know the principles behind the tools, you can generate your own methods for creative thinking that are uniquely suited for your specific needs.