Creating the Nazi Marketplace

Creating the Nazi Marketplace
Author :
Publisher : Cambridge University Press
Total Pages : 293
Release :
ISBN-10 : 9781139494632
ISBN-13 : 1139494635
Rating : 4/5 (635 Downloads)

Book Synopsis Creating the Nazi Marketplace by : S. Jonathan Wiesen

Download or read book Creating the Nazi Marketplace written by S. Jonathan Wiesen and published by Cambridge University Press. This book was released on 2010-11-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.


Creating the Nazi Marketplace Related Books

Creating the Nazi Marketplace
Language: en
Pages: 293
Authors: S. Jonathan Wiesen
Categories: History
Type: BOOK - Published: 2010-11-22 - Publisher: Cambridge University Press

GET EBOOK

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support fo
Hitler's 'National Community'
Language: en
Pages: 385
Authors: Lisa Pine
Categories: History
Type: BOOK - Published: 2017-01-12 - Publisher: Bloomsbury Publishing

GET EBOOK

Lisa Pine's Hitler's 'National Community' explores German culture and society during the Nazi era and analyses how this impacted upon the Germany that followed
Private Life and Privacy in Nazi Germany
Language: en
Pages: 411
Authors: Elizabeth Harvey
Categories: History
Type: BOOK - Published: 2019-07-18 - Publisher: Cambridge University Press

GET EBOOK

Highlights the surprising ways in which the Nazi regime permitted or even fostered aspirations of privacy.
Marketing the Third Reich
Language: en
Pages: 290
Authors: Nicholas O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2017-09-13 - Publisher: Routledge

GET EBOOK

In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, concept
Hitler and Nazi Germany
Language: en
Pages: 384
Authors: Jackson J. Spielvogel
Categories: History
Type: BOOK - Published: 2020-05-05 - Publisher: Routledge

GET EBOOK

Hitler and Nazi Germany: A History is a brief but comprehensive survey of the Third Reich based on current research findings that provides a balanced approach t