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Creating Signature Stories
Language: en
Pages: 157
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2018-01-02 - Publisher: Morgan James Publishing

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“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Mark
Owning Game-Changing Subcategories
Language: en
Pages: 234
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2020-02-04 - Publisher: Morgan James Publishing

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Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digit
Aaker on Branding
Language: en
Pages: 219
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing

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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six
User Stories Applied
Language: en
Pages: 291
Authors: Mike Cohn
Categories: Computers
Type: BOOK - Published: 2004-03-01 - Publisher: Addison-Wesley Professional

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Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and l
Brand Relevance
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev