Creating Powerful Radio

Creating Powerful Radio
Author :
Publisher : Taylor & Francis
Total Pages : 359
Release :
ISBN-10 : 9780240519289
ISBN-13 : 0240519280
Rating : 4/5 (280 Downloads)

Book Synopsis Creating Powerful Radio by : Valerie Geller

Download or read book Creating Powerful Radio written by Valerie Geller and published by Taylor & Francis. This book was released on 2007 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio.-


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