Creating Breakthrough Products
Author | : Jonathan Cagan |
Publisher | : FT Press |
Total Pages | : 358 |
Release | : 2002 |
ISBN-10 | : 0139696946 |
ISBN-13 | : 9780139696947 |
Rating | : 4/5 (947 Downloads) |
Book Synopsis Creating Breakthrough Products by : Jonathan Cagan
Download or read book Creating Breakthrough Products written by Jonathan Cagan and published by FT Press. This book was released on 2002 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.