Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does

Mergers and Acquisitions can seem daunting to entrepreneurs, but it doesn't have to be. Growth through M&A is a simple process that can yield huge rewards if th

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product

Creativity is an acquired skill, one that improves with practice. This title shows you how! The book provides a proven method for generating world-changing idea