Controversies in Competitive Intelligence

Controversies in Competitive Intelligence
Author :
Publisher : Praeger
Total Pages : 0
Release :
ISBN-10 : 1567205607
ISBN-13 : 9781567205602
Rating : 4/5 (602 Downloads)

Book Synopsis Controversies in Competitive Intelligence by : Craig S. Fleisher

Download or read book Controversies in Competitive Intelligence written by Craig S. Fleisher and published by Praeger. This book was released on 2003-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply. The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.


Controversies in Competitive Intelligence Related Books

Controversies in Competitive Intelligence
Language: en
Pages: 0
Authors: Craig S. Fleisher
Categories: Business & Economics
Type: BOOK - Published: 2003-02-28 - Publisher: Praeger

GET EBOOK

Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent
Competitive Intelligence Advantage
Language: en
Pages: 304
Authors: Seena Sharp
Categories: Business & Economics
Type: BOOK - Published: 2009-10-19 - Publisher: John Wiley & Sons

GET EBOOK

A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelli
Managing Frontiers in Competitive Intelligence
Language: en
Pages: 0
Authors: Craig S. Fleisher
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Praeger

GET EBOOK

Annotation Examines what's new and what's coming in the tools and techniques of competitive intelligence.
Business and Competitive Analysis
Language: en
Pages: 679
Authors: Craig S. Fleisher
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: FT Press

GET EBOOK

Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of meth
Business and Competitive Analysis
Language: en
Pages: 625
Authors: Craig S. Fleisher
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Pearson Education

GET EBOOK

This generation's definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Like