Related Books

Controlling Your Brand in the Age of Amazon: The Brand Executive's Playbook For Winning Online
Language: en
Pages: 142

Controlling Your Brand in the Age of Amazon: The Brand Executive's Playbook For Winning Online

Authors: Whitney Gibson
Categories: Business & Economics
Type: BOOK - Published: 2020-02-14 - Publisher:

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In today's world of retail, most brands: ● don't know the identity of retailers selling their products in online marketplaces; ● don't know where these onli
Frictionless
Language: en
Pages: 245

Frictionless

Authors: Christiane Lemieux
Categories: Business & Economics
Type: BOOK - Published: 2020-06-23 - Publisher: HarperCollins

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Serial entrepreneur Christiane Lemieux describes the new rules of entrepreneurship and business, arguing that visionary startups leverage the concept of “fric
Vanity Fair
Language: en
Pages: 916

Vanity Fair

Authors:
Categories: Dressmaking
Type: BOOK - Published: 2014 - Publisher:

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The Amazon Marketplace Dilemma
Language: en
Pages: 146

The Amazon Marketplace Dilemma

Authors: James Thomson
Categories: Electronic commerce
Type: BOOK - Published: 2017-01-09 - Publisher:

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Brand executives face two key questions in addressing the Amazon marketplace: 1.Will the brand be sold on the Amazon Marketplace? 2.If yes, then what distributi
Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
Language: en
Pages: 320

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

Authors: John Rossman
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: McGraw-Hill Education

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“Reading this book is like having Jeff Bezos advise me.” —Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Am