Contesting Nordicness from Scandinavianism to the Nordic Brand

Contesting Nordicness from Scandinavianism to the Nordic Brand
Author :
Publisher : De Gruyter Oldenbourg
Total Pages : 350
Release :
ISBN-10 : 3110735016
ISBN-13 : 9783110735017
Rating : 4/5 (017 Downloads)

Book Synopsis Contesting Nordicness from Scandinavianism to the Nordic Brand by : Jani Marjanen

Download or read book Contesting Nordicness from Scandinavianism to the Nordic Brand written by Jani Marjanen and published by De Gruyter Oldenbourg. This book was released on 2021-11-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes the Nordic countries Nordic? The terms 'Nordic' and 'Scandinavian' are increasingly used in wide range of political and cultural contexts. Historically they have been associated with political projects and institutions (the Nordic Council), while also functioning as categories of analysis in academic research (Nordic model, Nordic welfare states). Often associated with positive meanings, the term 'Nordic' has also become a resource for commercial and cultural branding (Nordic noir, Nordic design). The adjectives Nordic and Scandinavian are however flexible and contested concepts that have been used - and continue to be used - in varying, often contradictory and inherently political ways. How has the rhetoric of 'Nordicness' been used in different times and places, and how do we explain its continued appeal? What do the different terms Nordic and Scandinavian have in common, and are there any particular circumstances or historical periods in which the rhetoric has been particularly popular? How do we account for its current popularity? Through selected case studies, the book provides a historical and open-ended narrative of the making of the Nordic region. This account includes not only the success story of the region, but also the alternative, and sometimes sinister, paths that have been part of this process. It highlights the role of political contingency in region building in a way that is relevant for understanding not only the past but also the future of any region-building process.


Contesting Nordicness from Scandinavianism to the Nordic Brand Related Books

Contesting Nordicness from Scandinavianism to the Nordic Brand
Language: en
Pages: 350
Authors: Jani Marjanen
Categories:
Type: BOOK - Published: 2021-11-30 - Publisher: De Gruyter Oldenbourg

GET EBOOK

What makes the Nordic countries Nordic? The terms 'Nordic' and 'Scandinavian' are increasingly used in wide range of political and cultural contexts. Historical
Contesting Nordicness
Language: en
Pages: 284
Authors: Jani Marjanen
Categories: History
Type: BOOK - Published: 2021-12-20 - Publisher: Walter de Gruyter GmbH & Co KG

GET EBOOK

The terms ‘Nordic’ and ‘Scandinavian’ are widely used to refer to the politics, society and culture of Denmark, Finland, Iceland, Norway and Sweden. But
English in the Nordic Countries
Language: en
Pages: 241
Authors: Elizabeth Peterson
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2023-11-10 - Publisher: Taylor & Francis

GET EBOOK

People in the Nordic states – Norway, Sweden, Finland, Denmark, and Iceland – rank as among the most proficient speakers of English in the world. In this un
Nordic Experiences in Pan-nationalisms
Language: en
Pages: 301
Authors: Ruth Hemstad
Categories: Political Science
Type: BOOK - Published: 2023-06-30 - Publisher: Taylor & Francis

GET EBOOK

This book seeks to reassess and shed new light on pan-nationalisms in general and on Scandinavianism/Nordism in particular, by seeing them as possible futures a
Nordic Media Histories of Propaganda and Persuasion
Language: en
Pages: 330
Authors: Fredrik Norén
Categories: Social Science
Type: BOOK - Published: 2022-10-14 - Publisher: Springer Nature

GET EBOOK

This open access edited volume shines new light on the history of propaganda and persuasion during the Nordic welfare epoch. A common analytical framework is de