Contemporary Research in E-Branding

Contemporary Research in E-Branding
Author :
Publisher : IGI Global
Total Pages : 378
Release :
ISBN-10 : 9781599048154
ISBN-13 : 1599048159
Rating : 4/5 (159 Downloads)
GET BOOK
Book Synopsis Contemporary Research in E-Branding by : Bandyopadhyay, Subir

Download or read book Contemporary Research in E-Branding written by Bandyopadhyay, Subir and published by IGI Global. This book was released on 2008-11-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.


Contemporary Research in E-Branding Related Books

Contemporary Research in E-Branding
Language: en
Pages: 378

Contemporary Research in E-Branding

Authors: Bandyopadhyay, Subir
Categories: Games & Activities
Type: BOOK - Published: 2008-11-30 - Publisher: IGI Global

GET EBOOK

Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.
Contemporary Research in E-marketing
Language: en
Pages: 366

Contemporary Research in E-marketing

Authors: Sandeep Krishnamurthy
Categories: Business & Economics
Type: BOOK - Published: 2005-01-01 - Publisher: IGI Global

GET EBOOK

Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work be
Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Language: en
Pages: 1964

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2021-04-16 - Publisher: IGI Global

GET EBOOK

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This accele
Branding Books Across the Ages
Language: en
Pages: 372

Branding Books Across the Ages

Authors: Helleke van den Braber
Categories: Business & Economics
Type: BOOK - Published: 2021-04-20 - Publisher: Amsterdam University Press

GET EBOOK

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its
Digital and Social Media Marketing
Language: en
Pages: 337

Digital and Social Media Marketing

Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

GET EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve