Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Routledge. This book was released on 2009 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.