Consumer Response to Online Recommendation Systems and the Moderating Role of Product Knowledge and Product Involvement

Consumer Response to Online Recommendation Systems and the Moderating Role of Product Knowledge and Product Involvement
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Publisher :
Total Pages : 124
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ISBN-10 : MSU:31293028457848
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Book Synopsis Consumer Response to Online Recommendation Systems and the Moderating Role of Product Knowledge and Product Involvement by : Sungmi Lee

Download or read book Consumer Response to Online Recommendation Systems and the Moderating Role of Product Knowledge and Product Involvement written by Sungmi Lee and published by . This book was released on 2007 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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