Consumer Management in the Internet Age

Consumer Management in the Internet Age
Author :
Publisher : Rowman & Littlefield
Total Pages : 145
Release :
ISBN-10 : 9781498592222
ISBN-13 : 1498592228
Rating : 4/5 (228 Downloads)

Book Synopsis Consumer Management in the Internet Age by : Joshua Sperber

Download or read book Consumer Management in the Internet Age written by Joshua Sperber and published by Rowman & Littlefield. This book was released on 2019-02-27 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.


Consumer Management in the Internet Age Related Books

Consumer Management in the Internet Age
Language: en
Pages: 145
Authors: Joshua Sperber
Categories: Business & Economics
Type: BOOK - Published: 2019-02-27 - Publisher: Rowman & Littlefield

GET EBOOK

Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customer
Evidence-based Patient Choice
Language: en
Pages: 360
Authors: Adrian Edwards
Categories: Medical
Type: BOOK - Published: 2001 - Publisher:

GET EBOOK

This book's focus is on the decisions taken in consultations between health care patients and professionals. Clinician- patient partnerships in health care deci
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

GET EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Changing Market Relationships in the Internet Age
Language: en
Pages: 198
Authors: Jean-Jacques Lambin
Categories: Business & Economics
Type: BOOK - Published: 2013-04-03 - Publisher: Presses univ. de Louvain

GET EBOOK

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to
The Network Is Your Customer
Language: en
Pages: 336
Authors: David L. Rogers
Categories: Business & Economics
Type: BOOK - Published: 2014-05-14 - Publisher: Yale University Press

GET EBOOK

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do