This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demogra

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportun

One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for di