This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more de

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help compan

As Elizabeth Warren memorably wrote, “It is impossible to buy a toaster that has a one-in-five chance of bursting into flames and burning down your house. But

"Americans spend far more time thinking about what to buy, and what not to buy, than they do about politics. Political leaders often make political claims while

This book explores the links between food and democracy. It addresses how democratic principles can be used to shape our food system and takes a practical ‘ho